1. The Power of the Entry Zone
- Fresh produce first: Bright colors and earthy smells create a sense of abundance and health.
- Wide aisles: Encourage relaxed browsing and set the tone for exploration.
2. The “Decompression Zone”
- The first few feet inside the entrance are intentionally sparse.
- Gives shoppers time to adjust and slows their pace—priming them to notice more.
3. Staples at the Back
- Essentials like milk, bread, and eggs are placed far from the entrance.
- Forces shoppers to walk through other sections, increasing impulse buys.
4. Right Turn Bias
- Most people instinctively turn right upon entering.
- High-margin or promotional items are placed on the right-hand side to catch attention early.
5. End Caps & Eye-Level Shelving
- End-of-aisle displays (end caps) feature seasonal or high-profit items.
- Eye-level shelves are reserved for premium brands—because “eye level is buy level.”
6. Category Grouping & Flow
- Products are grouped to encourage cross-selling (e.g., chips near dips).
- Aisles are arranged to create a natural flow, often in a circular or serpentine pattern.
7. Checkout Temptations
These capitalize on “decision fatigue” after a long shop.
Small, low-cost items near the register (gum, magazines, snacks) target impulse decisions.